Protecting Your Money

Avoiding Financial Scams

Common patterns used in financial scams and practical habits that can help you spot and avoid them.

6 min readUpdated February 20, 2024

Why scams often follow familiar patterns

Financial scams take many specific forms, from fake job offers to phony prize notifications to impersonation of banks or government agencies, but many share a set of common underlying patterns. Recognizing these patterns can help you spot a scam even if the specific story is one you have not encountered before.

Common warning signs

Several signs tend to show up repeatedly across different types of scams. Learning to notice them can be more useful than trying to memorize every specific scam scenario, since scammers frequently adapt their stories.

  • Urgency: pressure to act immediately, often with a threat of a negative consequence for waiting
  • Secrecy: being told not to tell anyone else, including family, bank staff, or coworkers
  • Unusual payment methods: requests for payment via gift cards, wire transfers, or cryptocurrency, which can be difficult to reverse or trace
  • Contact you did not initiate: an unexpected call, text, or email claiming to be from a bank, government agency, or well-known company
  • Offers that sound unusually generous relative to the effort or risk involved
  • Requests for sensitive information, such as passwords, one-time codes, or full account numbers, especially by phone or text

How impersonation scams often work

In an impersonation scam, someone contacts you claiming to represent a trusted organization, such as a bank, a government agency, or a well-known retailer, and creates a sense of urgency, such as claiming your account has been compromised or that you owe an unpaid fee. The goal is typically to get you to share sensitive information or make a payment before you have time to verify the claim independently.

A useful habit is to avoid providing information or making a payment during the unexpected contact itself. Instead, you can look up the organization's official contact information independently, such as from a card, statement, or the organization's official website typed directly into a browser, and reach out that way to verify the claim.

How advance-fee and prize scams often work

In this pattern, you are told you have won a prize, been approved for a loan, or are eligible for some benefit, but you must first pay a fee, tax, or processing charge to receive it. Legitimate prizes, loans, and benefits generally do not require an upfront payment before you receive them, so a request like this is a significant warning sign.

Similarly, in romance or relationship-based scams, a person builds trust over time, often entirely online, before eventually asking for money, frequently framed as an emergency or a one-time need. Any request for money from someone you have not met in person, especially if the relationship developed quickly online, is worth treating with caution.

Protective habits worth building

Slowing down before acting is one of the most effective general defenses, since urgency is a common tool in scams. Verifying independently, rather than relying on contact information provided during the suspicious interaction, is another key habit.

It can also help to talk to a trusted friend or family member about an unusual financial request before acting on it, since describing the situation out loud can sometimes reveal warning signs that are harder to notice alone. Using unique passwords and enabling additional verification steps on financial accounts, where available, can add another layer of protection against unauthorized access.

Common mistakes to avoid

A common mistake is assuming scams only target people who are careless or unfamiliar with finance; in reality, scams are often specifically designed to create pressure that can affect anyone in the moment. Another mistake is being embarrassed to report a scam or a close call, which can prevent others from being warned and can sometimes prevent recovering funds when reporting promptly matters.

Reusing the same password across multiple financial accounts is another common vulnerability, since a breach at one company can then expose accounts elsewhere if the same credentials are used.

Next steps

If you receive an unexpected request involving money or sensitive information, pause before responding, and verify independently using contact information you already trust rather than information provided in the message itself. If you believe you have encountered a scam, consider reporting it to the relevant organization, such as your bank, and to appropriate consumer protection resources.

This guide is general financial education, not personalized financial, tax, or legal advice. See our disclaimer.

Put it into practice

Thrive turns these ideas into hands-on practice. Work through the curriculum or try an interactive simulation — all with practice money.

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